Trends Report

Forrester Groundswell Award Winners Provide Hope To Struggling B2B Marketers

Two Winners And One Finalist Demonstrate That Social Marketing Can Deliver Business Value With The Right Approach

July 27th, 2015
Erna Alfred Liousas, null
Erna Alfred Liousas
With contributors:
Peter O'Neill , Kim Celestre , Mike Carpenter , Matthew Camuso , Matthew Izzi

Summary

B2B marketing professionals trip and stumble trying to find social marketing approaches that can make the slightest dent in their business objectives. The good news is that some marketers have determined how to tap the potential of social marketing and drive positive business outcomes. Forrester's annual Groundswell Awards uncover these best practices and provide inspiration and hope to B2B marketers. With the right approach, social marketing can improve your bottom line. This report discusses the key factors that made this year's Forrester Groundswell Awards winners stand out from the pack.

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