Trends Report

Forrester Infographic: Big Data And Big Dollars Drive Mapping Innovation

Unlocking The Potential Requires Open Mapping Platforms That Blend Location Data, Your Data, And Powerful Software In The Cloud

December 12th, 2019
Ted Schadler, VP, Principal Analyst
Ted Schadler VP, Principal Analyst
With contributors:
Allen Bonde , Emma Huff

Summary

Mapping is the power play hidden in plain sight; incumbents and startups alike are stockpiling massive amounts of data and innovation. But today's closed stacks and download-only data stand in the way of the physical future of business. For digital leaders to unlock the potential of hundreds of thousands of location-based applications, developers need open mapping platforms built by cloud giants like Amazon, Google, and Microsoft, along with location-savvy specialists.

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