Trends Report

Forrester Infographic: Focus On Digital Customer Experience Puts PIM In The Spotlight

Product Information Management Market Snapshot

September 21st, 2020
Amanda LeClair, Senior Analyst
Amanda LeClair Senior Analyst
With contributors:
Allen Bonde , Katie Hampton , Alessia Stewart , Madison Bakalar

Summary

Product information management (PIM) is an established discipline in the world of product-centric enterprises. However, customer demands for digital experiences and the proliferation of touchpoints have expanded the use cases that PIM tools support. Application development and delivery pros should use this infographic to understand or help show how the role of product information is changing and why it may be time for their organization to update or adopt PIM.

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