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For eBusiness & Channel Strategy Professionals

Forrester Infographic: Master Emerging B2B Marketplaces

April 15, 2020


Why Read This Report

Alibaba and Amazon have disrupted B2B commerce across industries, demonstrating the reach and impact of large-scale, online marketplaces. In an age where competition is fierce, the (re)emergence of B2B marketplaces offers new channel options that few sellers can ignore. This infographic helps eBusiness & channel strategy professionals understand the current state of B2B marketplaces, how industry-specific options fit in the mix, and what sales and marketing techniques are needed to win in this brave new world.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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