Forrester Infographic: Master Emerging B2B Marketplaces

April 15th, 2020

Allen Bonde

Caleb Ewald

With contributors:

Stephen Powers , Alessia Stewart , Katie Hampton , Madison Bakalar

Summary

Alibaba and Amazon have disrupted B2B commerce across industries, demonstrating the reach and impact of large-scale, online marketplaces. In an age where competition is fierce, the (re)emergence of B2B marketplaces offers new channel options that few sellers can ignore. This infographic helps eBusiness & channel strategy professionals understand the current state of B2B marketplaces, how industry-specific options fit in the mix, and what sales and marketing techniques are needed to win in this brave new world.

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