Forecast Report

Forrester Research B2B eCommerce Forecast, 2015 To 2020 (US)

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March 24th, 2015
Susan Wu, null
Susan Wu

Summary

The business-to-business (B2B) eCommerce market is quickly evolving, owing its growth to indoctrinated online buyers and increasing digital network sophistication. The total US B2B market is over $8.2 trillion in the United States, and only a fraction of it is purchased through pure eCommerce channels. Forrester defines B2B eCommerce-selling as purchases made online, but through non-EDI traditional methods. Although the B2B eCommerce market is multiples larger than B2C eCommerce (see our collection of consumer online retail forecasts for more info), its growth is keeping pace. This forecast details the B2B eCommerce evolution across 11 durable and non-durable product categories, with historical data going back to 2008, and illustrates the share of B2B eCommerce growth for each product category.

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