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For B2C Marketing Professionals

Forrester Research Email Marketing Forecast, 2011 To 2016 (US)

ForecastView Spreadsheet

March 24, 2011


Why Read This Report

Email Marketing Forecast (US): Includes total number of email users and number of personal email accounts segmented by primary email, social email, secondary email, and work email accounts. Forecasts total email volume and marketing email volume by retention email, acquisition email, transaction email, and spam email. Segments total spend on email marketing into delivery, analytics, integration, and creative fees. Includes historical data going back to 2000 plus a five-year forecast.

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