Forecast Report

Forrester Research Email Marketing Forecast, 2011 To 2016 (US)

ForecastView Spreadsheet

March 24th, 2011
NS
Niki Scevak
With contributor:
Shar VanBoskirk

Summary

Email Marketing Forecast (US): Includes total number of email users and number of personal email accounts segmented by primary email, social email, secondary email, and work email accounts. Forecasts total email volume and marketing email volume by retention email, acquisition email, transaction email, and spam email. Segments total spend on email marketing into delivery, analytics, integration, and creative fees. Includes historical data going back to 2000 plus a five-year forecast.

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