Save or Share this Report

For B2C Marketing Professionals

Forrester Research Email Marketing Forecast, 2012 To 2017 (US)

ForecastView Spreadsheet

October 10, 2012

Primary author headshot


  • By Jitender Miglani

Why Read This Report

Includes total number of online users and active email users segmented by age group, as well as mobile email users. Forecasts total email volume and marketing email volume by retention email, acquisition email, transaction email, and spam email. Segments total spend on email marketing into delivery, analytics, integration, and creative fees. Includes historical data going back to 2005 plus a five-year forecast.

Get Access

This document is not available for individual purchase. Log in or Become a client to get access to this document and more Forrester research, aligned to leadership roles across business and technology management.