Skip to main content

Save or Share this Report

For B2C Marketing Professionals

Forrester Research Email Marketing Forecast, 2012 To 2017 (US)

ForecastView Spreadsheet

October 10, 2012

Primary author headshot

Authors

  • By Jitender Miglani

Why Read This Report

Includes total number of online users and active email users segmented by age group, as well as mobile email users. Forecasts total email volume and marketing email volume by retention email, acquisition email, transaction email, and spam email. Segments total spend on email marketing into delivery, analytics, integration, and creative fees. Includes historical data going back to 2005 plus a five-year forecast.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.