Forecast Report

Forrester Research Email Marketing Forecast, 2013 To 2018 (US)

ForecastView Spreadsheet

July 8th, 2013
Jitender Miglani, Principal Forecast Analyst
Jitender Miglani Principal Forecast Analyst

Summary

Includes total number of online users and active email users segmented by age group, as well as mobile email users. Forecasts total email volume and marketing email volume by retention email, acquisition email, and transaction email. Segments total spend on email marketing into delivery and analytics and creative and integration fees. Includes historical data going back to 2005 plus a five-year forecast.

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