Forecast Report

Forrester Research Mobile Advertising Forecast, 2014 To 2019 (US), Q3 2014 Update

ForecastView Spreadsheet Q3 2014 Update

October 6th, 2014
Carmine Lengua, Jr., null
Carmine Lengua, Jr.

Summary

As mobile’s share of Internet usage grows, marketers are increasingly looking to the mobile channel to win, serve, and retain customers. While mobile’s share of digital spending lags behind its share of consumer time spent online, combined mobile advertising spending will grow at a compound annual growth rate of 24.6% through 2019. This translates into a threefold increase between 2014 and 2019, with the market reaching nearly $46 billion across search, display, and social. Of the three, social will grow the fastest, nearly overtaking display, while search will remain the largest market.

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