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For B2C Marketing Professionals

Forrester Research Mobile Advertising Forecast, 2014 To 2019 (US)

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May 5, 2014

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  • By Jitender Miglani
  • with Susan Wu

Why Read This Report

Consumers are undoubtedly increasing their time spent on mobile (phone and tablet) devices, and advertisers are shifting their budgets to attract, retain, and engage this customer base. As such, mobile advertising spend will witness a four-fold increase from 2013 to 2019 to reach over $40 billion. While all three components of mobile advertising -- social, display, and search -- will witness an increase in their spend levels, social media spend will have the fastest growth trajectory. Mobile search, however, will continue to be the largest component of mobile advertising spend through 2019. This forecast segregates overall mobile advertising spend by display, search, and social, and it estimates each segment’s spend by industries.

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