Forecast Report

Forrester Research Mobile Advertising Forecast, 2015 To 2020 (US)

ForecastView Spreadsheet

July 17th, 2015
Satish Meena, null
Satish Meena
With contributor:
Vikram Sehgal

Summary

Advertisers are increasingly shifting their budgets from PCs to mobile devices across all three components of mobile advertising: display, search, and social. Mobile advertising spending will witness a threefold increase between 2015 and 2020. Driven by mobile video spending, mobile display will have the fastest growth trajectory in the forecast period and will surpass mobile search in 2020. This forecast segregates overall mobile advertising spend by display, search, and social, and it estimates mobile advertising spend in 10 industries. It also provides historical data going back to 2010.

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