Skip to main content

Save or Share this Report

For eBusiness & Channel Strategy Professionals

Forrester Research Mobile And Tablet Commerce Forecast, 2013 To 2018 (US)

ForecastView Spreadsheet

March 25, 2014

Primary author headshot

Authors

  • By Susan Wu

Why Read This Report

2013 was a clear turning point for mobile commerce (mCommerce) in the US. Retailers are currently undergoing a business model transition similar to the one that occurred almost a decade ago with the introduction of digital (PC) shopping. However, unlike the newly minted online shoppers from the late 1990s and 2000s, mobile users today are demonstrating a much quicker uptake of mobile shopping. In fact, Amazon reported that more than 50% of its shoppers used tablets or smartphones to browse or purchase during the holiday season at the end of 2013. Almost three-quarters of today’s US online population own a smartphone, and roughly a third own a tablet (Source: Forrester Research Smartphone Adoption Forecast, 2012 To 2017 (US) and Forrester Research Tablet Adoption Forecast, 2012 To 2017 (US)). With such widespread device adoption, mCommerce is primed for healthy growth. This report illustrates the size of the US mobile and tablet commerce landscape from 2010 until 2018, detailing the growth across retail categories. This forecast captures spending through smartphones, referred to as “mobile,” and tablets.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.