Forecast Report

Forrester Research Mobile And Tablet Commerce Forecast, 2015 To 2020 (US)

ForecastView Spreadsheet

April 20th, 2015
Susan Wu, null
Susan Wu

Summary

The promise of mobile commerce was finally realized in 2013. Since then, retailers have intensified their investments and presence within the mobile space. As companies continue to refine their technologies, customer experience strategies, and user interfaces, mobile commerce is expected to grow steadily with the mobile generation. More than 80% of the American online population own a smartphone, and about two-fifths own a tablet. (Source: Forrester Research World Mobile And Smartphone Adoption Forecast, 2014 To 2019 [Global] and Forrester Research World Tablet Adoption Forecast, 2013 To 2018 [Global], Q4 2014 Update). This forecast illustrates the size of the US mobile and tablet commerce landscape from 2010 to 2020, detailing the growth across retail categories. It captures spending through smartphones and tablets separately.

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