Forecast Report

Forrester Research Online Display Advertising Forecast, 2014 To 2019 (US), Q3 2014 Update

ForecastView Spreadsheet Q3 2014 Update

September 19th, 2014
Carmine Lengua, Jr., null
Carmine Lengua, Jr.

Summary

While various forms of interactive marketing and channels are taking hold, marketers are distributing their advertising budgets in search of the most effective forms of advertising to meet their specific needs. Online display advertising, an ever-evolving stalwart of interactive marketing, will nearly double from 2014 to 2019. However, the real dynamic behind the growth of online display advertising is the movement from the old guard of static banners to online video. This forecast segregates the online display advertising market into its various forms — video, static banners, text, and rich media — as well as into channels (desktop/laptop, or "desktop" versus mobile/tablet, or "mobile"). We provide an additional layer of insight into the desktop space as we explore programmatic ad buying and measure growth in spending through ad networks and exchanges.

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