Skip to main content

Save or Share this Report

For B2C Marketing Professionals

Forrester Research Online Display Advertising Forecast, 2014 To 2019 (US)

ForecastView Spreadsheet

May 21, 2014

Primary author headshot


Why Read This Report

While various forms of interactive marketing and channels are taking hold, marketers are distributing their advertising budgets in order to find the most effective form of advertising to meet their specific needs. As such, online display advertising will double from 2013 to 2019. However, the real dynamic behind the growth of online display advertising is the transformation from the old form of static banners to online video. This forecast segregates the online display advertising market into its various forms — video, static banners, text, and rich media — as well as into channels (PC versus mobile).

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Recommended Research