Forecast Report

Forrester Research Online Retail Forecast, 2013 To 2018 (US)

ForecastView Spreadsheet

March 21st, 2014
Vikram Sehgal, VP, International Product
Vikram Sehgal VP, International Product

Summary

US online retail sales continue to thrive: They accounted for almost 9% of the $3.2 trillion total retail market in 2013 and will continue to grow at a compound annual growth rate (CAGR) of nearly 10% through 2018. With a majority of the online population already buying online, future growth in online retail sales will largely be driven by an increase in online spending per buyer, surpassing $2,000 per year by 2018. The forecast details growth across 30 product categories and historical data going back to 1998.

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