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Forrester Research Online Retail Forecast, 2013 To 2018 (US)

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March 21, 2014

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US online retail sales continue to thrive: They accounted for almost 9% of the $3.2 trillion total retail market in 2013 and will continue to grow at a compound annual growth rate (CAGR) of nearly 10% through 2018. With a majority of the online population already buying online, future growth in online retail sales will largely be driven by an increase in online spending per buyer, surpassing $2,000 per year by 2018. The forecast details growth across 30 product categories and historical data going back to 1998.

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