Save or Share this Report

For eBusiness & Channel Strategy Professionals

Forrester Research Online Retail Forecast, 2014 To 2019 (Asia Pacific)

ForecastView Spreadsheet

October 14, 2014

Primary author headshot

Authors

Why Read This Report

Online retail sales in Asia Pacific -- Australia, China, India, Japan, and South Korea -- are expected to reach $1.3 trillion by 2019, growing at a compound annual growth rate (CAGR) of 18.5% over the next five years. China is the biggest market and accounts for 79% of Asia Pacific online retail sales; it is expected to become the first market to reach $1 trillion in online retail sales in 2019. Smartphone penetration in China and India will power online retail sales, with more and more consumers buying via mobile devices: Online retail sales via mobile account for 27% of total Asia Pacific online retail sales in 2014 and are expected to reach 62% of total online retail sales by 2019. Consumer electronics is the largest category and accounts for more than 17% of online retail sales in Asia Pacific; apparel and accessories follow. This forecast details online and offline growth across 10 product categories and five markets; reveals the mobile versus desktop breakdown; and provides historical data going back to 2009.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Recommended Research