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Forrester Research Online Retail Forecast, 2014 To 2019 (Asia Pacific)

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October 14, 2014

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Online retail sales in Asia Pacific -- Australia, China, India, Japan, and South Korea -- are expected to reach $1.3 trillion by 2019, growing at a compound annual growth rate (CAGR) of 18.5% over the next five years. China is the biggest market and accounts for 79% of Asia Pacific online retail sales; it is expected to become the first market to reach $1 trillion in online retail sales in 2019. Smartphone penetration in China and India will power online retail sales, with more and more consumers buying via mobile devices: Online retail sales via mobile account for 27% of total Asia Pacific online retail sales in 2014 and are expected to reach 62% of total online retail sales by 2019. Consumer electronics is the largest category and accounts for more than 17% of online retail sales in Asia Pacific; apparel and accessories follow. This forecast details online and offline growth across 10 product categories and five markets; reveals the mobile versus desktop breakdown; and provides historical data going back to 2009.

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