Save or Share this Report

For eBusiness & Channel Strategy Professionals

Forrester Research Online Retail Forecast, 2014 To 2019 (Canada)

ForecastView Spreadsheet

October 14, 2014

Primary author headshot

Authors

  • By Jeff Wray

Why Read This Report

Canadian online retail sales account for 6% of total Canadian retail sales today, lagging behind the US and other developed markets. Many retailers have been slow to build out their digital offering, while consumers are reluctant to pay the high shipping prices for online purchases in Canada and instead turn to cross-border buying. However, with a compound annual growth rate (CAGR) of more than 12% through 2019, the Canadian eCommerce market is set to expand robustly. Growth will come from both the online buyer penetration rate surpassing 60% of all online users and, more significantly, online spending per buyer increasing by more than 50% over the next five years as the online wallet shift quickens. Tablet and smartphone sales will have a critical impact as well: Although they represent barely 20% of the online retail pie today, their share will rise to more than half of all digital sales by 2019.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Want to know what will happen in 2020? Visit Forrester's Predictions 2020 Hub, where you can read what's coming next in marketing, customer experience, technology, innovation, and more.