Forecast Report

Forrester Research Online Retail Forecast, 2015 To 2020 (US)

ForecastView Spreadsheet

July 15th, 2015
Susan Wu, null
Susan Wu

Summary

We expect US eCommerce to enjoy a double-digit year-over-year growth rate heading into 2015. While online buyer growth approaches maturation, the continual shift in wallet share will drive the projected 10% compound annual growth rate (CAGR) of online retail spending over the next five years. By 2020, the online spend per buyer will reach $2,500, a 7% annual increase from 2015. The forecast details growth across 31 product categories with historical data going back to 1998, and it calculates the share of online retail sales for each product category.

Want to read the full report?

Contact us to become a client

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.