Skip to main content

Save or Share this Report

For eBusiness & Channel Strategy Professionals

Forrester Research Online Retail Forecast, 2015 To 2020 (US)

ForecastView Spreadsheet

July 15, 2015

Primary author headshot


  • By Susan Wu

Why Read This Report

We expect US eCommerce to enjoy a double-digit year-over-year growth rate heading into 2015. While online buyer growth approaches maturation, the continual shift in wallet share will drive the projected 10% compound annual growth rate (CAGR) of online retail spending over the next five years. By 2020, the online spend per buyer will reach $2,500, a 7% annual increase from 2015. The forecast details growth across 31 product categories with historical data going back to 1998, and it calculates the share of online retail sales for each product category.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.