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For B2C Marketing Professionals

Forrester Research Search Engine Marketing Forecast, 2013 To 2018 (US)

ForecastView Spreadsheet

August 30, 2013

Authors

  • By Niki Scevak

Why Read This Report

Spending on paid search and search engine optimization (SEO) by companies. Paid search split by PC-based and mobile platforms, as well as search volume and revenue per thousand queries. SEO spending segmented by agency fees and technology spending, as well as companies who pay agencies for SEO split by company website usage. Includes historical data going back to 1998 plus a five-year forecast.

Note: This is an enhanced version of the previously published Forrester Research Paid Search Marketing Forecast, 2013 To 2018 (US) and includes new SEO data.

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