Forecast Report

Forrester Research Search Engine Marketing Forecast, 2014 To 2019 (US), Q3 2014 Update

ForecastView Spreadsheet Q3 2014 Update

October 6th, 2014
Susan Wu, null
Susan Wu

Summary

Paid search is the largest interactive marketing category, and its revenues will continue to grow steadily into 2019. However, the underlying mobile and tablet search queries differ from those via a desktop, causing a shift in usage and search revenues. This forecast illustrates the size of the US PC, mobile phone, and tablet paid search market from 2011until 2019 and details the growth across retail categories, advertiser revenue sizes, and proportion of search engine optimization (SEO) spend.

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