Forecast Report

Forrester Research Search Engine Marketing Forecast, 2014 To 2019 (US)

ForecastView Spreadsheet

May 8th, 2014
Susan Wu, null
Susan Wu

Summary

Paid search is heavily affected by the adoption of connected mobile devices -- namely, smartphones and tablets. Internet search is the foundation of commerce, information, and communication. With the Internet of Things fiercely turning mobile, advertisers' paid search strategies are no different. This report illustrates the size of the US PC, mobile phone, and tablet paid search landscape from 2011 until 2019, detailing the growth across retail categories, advertiser revenue sizes, and the proportion of search engine optimization (SEO) spend.

Want to read the full report?

Contact us to become a client

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.