Forecast Report

Forrester Research Search Engine Marketing Forecast, 2015 To 2020 (US)

ForecastView Spreadsheet

July 16th, 2015
Satish Meena, null
Satish Meena

Summary

Paid search is witnessing a change in search volume and spending patterns due to a shift in usage. Mobile and tablet search queries are growing at a rapid pace due to the increased penetration of smartphones, causing a shift in usage and search revenues. This forecast illustrates the size of the US PC, mobile phone, and tablet paid search market from 2011 to 2020, and it details growth across retail categories as well as advertiser revenue sizes.

Want to read the full report?

Contact us to become a client

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.