Forecast Report

Forrester Research Social Media Forecast, 2010 to 2015 (US)

ForecastView Spreadsheet

October 29th, 2010
NS
Niki Scevak
With contributor:
Shar VanBoskirk

Summary

Social Media Forecast (U.S.): Online social media spending by companies. Segmented by spending on integrated campaigns and agency fees. Agency fees spending broken out by company size. Spending is based off social media users by PC Only, Mobile Only, and Dual Usage. Includes historical data going back to 2008 plus a five-year forecast.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.