Forecast Report

Forrester Research Social Media Forecast, 2012 To 2017 (US)

ForecastView Spreadsheet

December 5th, 2012
NS
Niki Scevak

Summary

Online social media spending by companies, segmented by spending on integrated campaigns, agency fees, display ads on social networks, and technology spending. Agency fees spending is broken out by company size. Spending is based off social media users by PC only, mobile only, and dual usage. Includes historical data going back to 2008 plus a five-year forecast.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.