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For B2C Marketing Professionals

Forrester Research Social Media Forecast, 2012 To 2017 (US)

ForecastView Spreadsheet

December 5, 2012

Authors

  • By Niki Scevak

Why Read This Report

Online social media spending by companies, segmented by spending on integrated campaigns, agency fees, display ads on social networks, and technology spending. Agency fees spending is broken out by company size. Spending is based off social media users by PC only, mobile only, and dual usage. Includes historical data going back to 2008 plus a five-year forecast.

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