Report

Forrester Data: Social Media Advertising Forecast, 2017 To 2022 (Global)

ForecastView Document
August 22nd, 2017
With Contributors:
Samantha Merlivat

Summary

In 2016, social ad revenue globally exceeded the combined ad revenue of Disney, Comcast, Fox, and Time Warner. Marketers and media executives need to understand the dynamics driving social's rise to ensure that their strategies are aligned with the changi

Want to read the full report?

This research is not available for purchase at this time.

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.