Forrester Data: Web-Influenced Retail Sales Forecast, 2016 To 2021 (US)

ForecastView Spreadsheet
November 4th, 2016


Web influence is a measure of internet research’s effect on offline retail sales, and this forecast highlights the effects of retailers’ cross-channel selling efforts. By 2021, we expect 40% of in-store sales to be influenced by the internet during the cu

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