Trends Report

Forrester Infographic: Big Data And Big Dollars Drive Mapping Innovation

Unlocking The Potential Requires Open Mapping Platforms That Blend Location Data, Your Data, And Powerful Software In The Cloud

 and  two contributors
Dec 12, 2019

Summary

Mapping is the power play hidden in plain sight; incumbents and startups alike are stockpiling massive amounts of data and innovation. But today's closed stacks and download-only data stand in the way of the physical future of business. For digital leaders to unlock the potential of hundreds of thousands of location-based applications, developers need open mapping platforms built by cloud giants like Amazon, Google, and Microsoft, along with location-savvy specialists.

Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
  • Stay ahead of changing market and customer dynamics with the latest insights.
  • Partner with expert analysts to make progress on your top initiatives.
  • Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).