Forrester Infographic: Unified Marketing Measurement Accelerates

May 13th, 2020
With Contributors:
Chahiti Asarpota
Merlina McGovern
and Christine Turley


Marketers have already embraced established statistical measurement methods such as marketing mix modeling and multitouch attribution. Now, adoption of unified marketing measurement is surpassing that of these standalone methodologies. B2C marketers who w

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