Decision Tool

Forrester's IT And Marketing Partnership Readiness Model For CIOs

October 25th, 2011
Luca Paderni, null
Luca Paderni
Nigel Fenwick, null
Nigel Fenwick
With contributors:
Khalid Kark , Lauren Blackburn , Matthew Dernoga , David Cooperstein

Summary

This model allows you to assess your IT/marketing partnership readiness along the three critical dimensions of people, process, and technology. Use this model to identify strengths and weaknesses of your organization compared to the readiness indicators found in our research.

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