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For eBusiness & Channel Strategy Professionals

Forrester's Moments Index: The Concept

Watch This Video To Understand How Your Consumers Connect To And Use Digital Experiences

April 3, 2019

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Why Read This Brief

Forrester is introducing a concept called the Moments Index; this video explains it. This index helps digital business professionals decide which features, content, and services to build on what medium — such as a graphical user interface (GUI), chat, voice, or extended reality (XR) — as consumers' comfort with technology evolves from awareness to adoption to usage to comfort to preference. Forrester plans to build a minimum viable product (MVP) of the Moments Index in 2019.

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