Maturity Assessment

Forrester’s Need-To-Revenue Management (N2RM) Maturity Assessment

Take The Measure Of Your N2RM Maturity

May 10th, 2021
Lori Wizdo, null
Lori Wizdo
With contributors:
Steven Casey , Caroline Robertson , Miriam ElKorchi , Kara Hartig

Summary

To help you assess the maturity of your need-to-revenue marketing (N2RM) program, Forrester has developed an assessment framework, comprising 20 criteria across five competencies: strategy, structure, process, measurement, and technology. Forrester’s N2RM maturity framework places organizations in one of three maturity levels. These levels help marketing leaders identify the current state of their program and pinpoint specific improvements that will help them reach the next stage. This report and the companion assessment tool will help B2B marketers identify required capabilities and existing gaps.

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