Forrester's SaaS Maturity Model
Transforming Vendor Strategy While Managing Customer Expectations
August 14, 2008
Why Read This Report
Software-as-a-service (SaaS) is the hottest trend in both CRM and the small and midsize business (SMB) market in general. While SaaS appears to be a threat to software vendors with traditional perpetual-license models, it is also an opportunity for competitive advantage. The question is how independent software vendors and service providers can capitalize on this opportunity. Forrester's SaaS maturity model provides an assessment of the solutions and underpins our guidance on realistic strategy transformation for those software vendors and services providers considering a SaaS business model. Targeting the highest maturity level is not necessarily the best fit for every vendor.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($2495 USD).Purchase
Table of Contents
- Enterprise Software Vendors Can Feel Threatened By SaaS; They Shouldn't
- Inside Forrester's SaaS Maturity Model
- Once You've Found Your SaaS Maturity Level, You Can Transform Your Strategy
- Align Your Positioning And Packaging To Customer Expectations
- Use Forrester's Saas Maturity Model To Develop Your Vendor Strategy
- Related Research Documents
The Forrester Wave™: Mobile Enterprise App Services Providers — Midsize Providers, Q1 2015
March 26, 2015 | Liz Herbert
Predictions For 2014: Cloud Computing
December 4, 2013 | James Staten
What Evolving SaaS Options Mean For Buyers
April 8, 2008 | Liz Herbert