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For Customer Experience Professionals

Four Questions CX Pros Should Ask — But Usually Don't — When Evaluating VoC Vendors

Questions To Help Guide Your Vendor Selection Process

May 11, 2018

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Why Read This Report

CX pros use voice of the customer (VoC) platforms to listen to their customers, interpret the data, guide action, and monitor ongoing progress. But a crowded marketplace with fuzzy boundaries between different types of vendors can make the process of identifying the right partner challenging. To help, Forrester has identified four questions that CX pros should ask — but usually don't — during the VoC vendor selection process.

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Table of Contents

  • CX Pros Need Help Navigating The Ever-Changing VoC Vendor Market
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