Best Practice Report

Four Steps To A Data Management Strategy In Light Of Big Data

November 16th, 2018
Michele Goetz, VP, Principal Analyst
Michele Goetz VP, Principal Analyst
Mike Gualtieri, VP, Principal Analyst
Mike Gualtieri VP, Principal Analyst
With contributors:
Elizabeth Cullen , Jeremy Vale , Gene Leganza , Emily Miller

Summary

Data is the lifeblood of your entire organization. It should enlighten every function of the business, including CX, operations, marketing, sales, service, and finance. A data management (DM) strategy is critical. The goal should be clear: Provide all business functions with quick and complete access to all of the data and analytics that they need, both now and in the future. But it’s easier said than done, and that’s where strategy comes in. This report provides a four-step process for EA pros to formulate a next-generation DM strategy that’s both visionary and pragmatic.

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