Advanced Search

Save Or Share This Report

For eBusiness & Channel Strategy Professionals

Four Tactics To Use Your Web Site To Succeed In Today's Price-Driven Travel Buying Process

April 23, 2009

Primary author headshot

Authors

  • By Diane Clarkson
  • with Carrie Johnson,
  • Elizabeth Stark,
  • Kate van Geldern

Why Read This Report

The typical buying process begins with intention and moves through information search, evaluation, purchase decision, and purchase. The current economy is wedging obstacles into this buying path, fundamentally changing what and when travelers buy. Forty-seven percent of online leisure travelers intend to reduce their overall spending for leisure or personal travel, and 44% will take fewer leisure or personal trips in the coming year. At the same time, 66% of online travelers expect travel companies to try harder to make them feel valued. A successful eBusiness strategy will employ tactics to influence travelers through each step in their buying process.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Timely and relevant, Forrester's RoleView research aligns to 13 leadership roles across business and technology management. Our expertise in customer experience, mobile, digital business, and big data will help your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Recommended Research