Trends Report

Frugal Innovation Supports Customer-Obsessed Innovation

Boost Your Innovation Capabilities And Reach New Customers With Low-Cost Innovation

August 25th, 2016
With contributors:
Pascal Matzke , Bobby Cameron , Carmen Margarit-Stoica , Ian McPherson


The age of the customer demands that businesses drive innovation at ever faster speeds and with limited budgets. Frugal innovation is based on the tenet of “doing more, and better, with less,” which is in contrast with the widespread practice of increasing the R&D budget. This report helps CIOs and their business partners provide the necessary technology infrastructure for frugal innovation, empowering their organizations to reach new customers with lower purchasing power, establish lower-cost innovation methods, and become more involved in the maker and coinnovation movement.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.