Trends Report

Fueling The New SMB: Marketing-Services-As-Software

The Way To A Small Company's Heart Is Through Its Marketing Function

April 21st, 2010
Tim Harmon, null
Tim Harmon
With contributors:
Peter Burris , Zachary Reiss-Davis

Summary

The new small and medium-size businesses (SMBs) are polar opposites of their "mom-and-pop" predecessors — they're marketing rock stars (or at least see themselves as such) — and they place a high degree of importance on technology to fuel their newfound marketing appetites. In many respects, particularly in digital marketing, small companies are outperforming enterprises. Tech vendors are trying out an assortment of technology, service, and channel models on this burgeoning market. As with any new market, though, the integration of those technologies, services, and channels is a challenge for users and tech vendors alike.

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