Save or Share this Report

For CIOs

Future View: The New Tech Ecosystems Of Cloud, Cloud Services, And Cloud Computing

Understanding, Segmenting, And Competing In The Next Computing Evolution

August 28, 2008

Primary author headshot


Why Read This Report

Strategists at product and service purveyors, big and small, are pondering the right paths to take as a variety of Web and Internet "cloud" technologies and cloud services offerings envelop the market. Three myths are fogging up the options: 1) Cloud service offerings are one large market; 2) cloud equates to virtualization; and 3) cloud providers will compete primarily on price. How should IT vendor strategists sell to or compete with emerging cloud service providers? We cut through the mist to segment the offerings into five cloud services markets. Two of these markets, Web-based services such as Google and software-as-a-service offerings such as, are known markets delivered from the cloud. These combine with three new cloud-infrastructure-as-a-service markets: 1) app-components-as-a-service, 2) software-platform-as-a-service, and 3) virtual-infrastructure-as-a-service. To capture these new cloud service providers as customers, IT vendor strategists must create new business units, evolve existing offerings, and evaluate when to act as a supplier — and when to compete.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).


Table of Contents

  • Nebulous New Trends Cloud The Markets For IT Products And Services
  • Cloud Services Have Six Characteristics And Segment Into Five Markets
  • The Three Cloud Infrastructure Markets Offer Much More Than Virtualization

  • IT Vendor Strategists Need New Approaches To Win Cloud Service Providers
  • Supplemental Material
  • Related Research Documents

Recommended Research