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For B2B Marketing Professionals

GDPR And The B2B Seller

Keep Calm And Sell On

August 27, 2018

Authors

Why Read This Report

B2B companies are wrestling with the impact that new privacy regulations will have on seller behaviors and selling processes. They must rethink everything from the collection and storage of prospect data to the permitted processes for outreach and digital engagement. This report provides practical guidance to help B2B sales leaders and sellers balance three imperatives: comply with GDPR, meet sales targets, and don't get fired.

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Table of Contents

  • GDPR Forces Sellers To Modernize Their Methods
  • Unpacking GDPR Fact From Fiction
  • Use This Opportunity To Promote Modern Selling Behaviors
  • Recommendations

  • Use GDPR As A Launchpad To Accelerate Progress
  • Supplemental Material
  • Related Research Documents

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