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For B2C Marketing Professionals

Game On: Education Product Strategists Embrace Gamification

Classroom Technology Enables New Product Innovation

January 26, 2012

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Authors

  • By Sarah Rotman Epps
  • with Annie E. Corbett,
  • J. P. Gownder,
  • Amelia Martland,
  • Andia Vokshi

Why Read This Report

"Gamification" is a hot topic in product strategy, especially in US K-12 education. Product strategists in education are helping their customers achieve teaching and learning goals by developing playful products that integrate with existing standards, curricula, and classroom technology. While games are not the solution to all the problems of the US education system, they are a useful tool for reaching a generation that spends hours on game consoles and portable game players. Successful product strategies will employ teacher communities for product innovation, as product adoption hinges on teachers' buy-in and support.

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