Trends Report

Gamification Of Marketing Strategies Boosts Consumer Engagement

September 12th, 2011
Jennifer Wise, null
Jennifer Wise
With contributors:
Emily Riley , Sarah Takvorian , Elizabeth Shaw

Summary

Gamification is a buzzword among interactive marketers, but its true meaning and application remain an enigma. Applying game mechanics to your marketing efforts can lead to positive engagement results — including an increase in user participation, brand sentiment, and viral word of mouth. But be sure to not take gamification literally and to use game mechanics to complement your current strategy.

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