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For B2C Marketing Professionals

Gamification Of Marketing Strategies Boosts Consumer Engagement

September 12, 2011

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Authors

  • By Jennifer Wise
  • with Elizabeth Shaw,
  • Emily Riley,
  • Sarah Takvorian

Why Read This Report

Gamification is a buzzword among interactive marketers, but its true meaning and application remain an enigma. Applying game mechanics to your marketing efforts can lead to positive engagement results — including an increase in user participation, brand sentiment, and viral word of mouth. But be sure to not take gamification literally and to use game mechanics to complement your current strategy.

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Table of Contents

  • Gamification Helps Drive Consumer-Enhanced Engagement
  • Gamification Provides Established Building Blocks For Behavioral Levers
  • RECOMMENDATIONS

  • Good Gamification Offers Long-Term Value For The Participant
  • Supplemental Material
  • Related Research Documents

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