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For B2B Marketing Professionals

Gauge Your B2B Marketing Maturity

Assessment: The B2B Marketing Playbook

December 8, 2020

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This is the Assessment report in The B2B Marketing Playbook For 2021.

Why Read This Report

To help you assess the maturity of your B2B marketing practices, we've developed an assessment framework, comprising 20 criteria across five competencies — strategy, structure, process, measurement, and technology. This report and the companion assessment will help B2B marketers identify required capabilities and existing gaps. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

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Table of Contents

  • Forrester's B2B Marketing Maturity Assessment
  • Recommendations

  • Develop A Passion For Leading Change
  • Supplemental Material
  • Related Research Documents

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