Gauge Your B2B Marketing Maturity

December 29th, 2021

Lori Wizdo

With contributors:

Caroline Robertson , Jennifer Zhang

Summary

To gauge the maturity of your B2B marketing practices, Forrester offers an assessment framework, comprising 20 criteria across five competencies: strategy, structure, process, measurement, and technology. The B2B marketing maturity framework places organizations in one of three maturity levels. This report and the companion assessment tool help B2B marketing leaders identify the current state of their program, identify practice gaps, and pinpoint specific improvements that will help them reach the next maturity stage. After completing this self-assessment, B2B marketers can use the results to craft a roadmap to advance to operational excellence.

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