Maturity Assessment

Gauge Your CRM Maturity

March 4th, 2021
With contributors:
Daniel Hong , Hailey Colin , Peggy Dostie

Summary

An explosion of channels, new technologies like artificial intelligence, and demanding consumers challenges organizations to reshape the way that they target, acquire, retain, understand, and collaborate with customers. CRM success is a journey, not a destination. Every journey has a starting point. This report guides application development and delivery (AD&D) pros supporting CRM through Forrester’s CRM assessment so they can gauge where their organizations are on their journeys and discover which core competencies they need to strengthen or develop.

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