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For CMO Professionals

Gauge Your Marketing Innovation Maturity

The Assessment Report In The Marketing Innovation Playbook

February 22, 2018


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This report is part of "Plan" in The Marketing Innovation Playbook.

Why Read This Brief

To convert your marketing function into one that leads through innovation, you need to know where to start the transformation. This report guides CMOs through Forrester's marketing innovation maturity assessment so you can gauge where your firm is on its journey and discover which core competencies you need to strengthen or develop.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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