Trends Report

Gauge Your L2RM Progress And Success

May 10th, 2016
With contributors:
Peter O'Neill , Matthew Camuso , Rachel Birrell

Summary

B2B marketers implementing a lead-to-revenue (L2R) process for the first time, or expanding their L2R program, often feel they are navigating uncharted waters — but they're not alone! B2B marketers should learn from the experiences of their peers. Top performers engage with potential buyers in each of the four stages of the L2R process as and when those buyers want to. And once their efforts begin to drive revenue growth, top performers know what metrics to capture to prove to senior management and executives the full impact of implementing the L2R process. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy. We have evaluated the data and found it still relevant.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.