Advanced Search

Save Or Share This Report

For Customer Experience Professionals

Gen Y Is Truly Different; Design Accordingly

Attitudes, Media Usage, And Digital Activities Shape Requirements

November 6, 2007

Authors

  • By Bruce D. Temkin
  • with Olga Melnikova,
  • Ross Popoff-Walker,
  • Steven Geller

Why Read This Report

Forrester analyzed survey responses from nearly 50,000 consumers to understand the differences between Gen Y and older generations of consumers. The analysis showed that Gen Yers are more apt to like style, fun, and technology; seek out what's hot; make purchases based on image; consume all types of digital media; and use every wireless service on their mobile phones. Each of these elements creates a different set of design requirements, such as injecting fun and social networking into the experience and developing experiences that bridge the PC and the phone. Given the unique needs of Gen Y, companies may need to design experiences just for them.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Timely and relevant, Forrester's RoleView research aligns to 13 leadership roles across business and technology management. Our expertise in customer experience, mobile, digital business, and big data will help your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Also in Collection: Designing For Gen Y

Table of Contents

  • Design For Gen Y's Different Attitudes, Media Usage, And Digital Activities
  • RECOMMENDATIONS

  • Focusing On Gen Y Can Really Pay Off
  • Related Research Documents

Recommended Research