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For Customer Experience Professionals

Gen Y Is Truly Different; Design Accordingly

Attitudes, Media Usage, And Digital Activities Shape Requirements

November 6, 2007


  • By Bruce D. Temkin
  • with Olga Melnikova,
  • Ross Popoff-Walker,
  • Steven Geller

Why Read This Report

Forrester analyzed survey responses from nearly 50,000 consumers to understand the differences between Gen Y and older generations of consumers. The analysis showed that Gen Yers are more apt to like style, fun, and technology; seek out what's hot; make purchases based on image; consume all types of digital media; and use every wireless service on their mobile phones. Each of these elements creates a different set of design requirements, such as injecting fun and social networking into the experience and developing experiences that bridge the PC and the phone. Given the unique needs of Gen Y, companies may need to design experiences just for them.

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Table of Contents

  • Design For Gen Y's Different Attitudes, Media Usage, And Digital Activities

  • Focusing On Gen Y Can Really Pay Off
  • Related Research Documents