Gen Y Is Truly Different; Design Accordingly
Attitudes, Media Usage, And Digital Activities Shape Requirements
November 6, 2007
Why Read This Report
Forrester analyzed survey responses from nearly 50,000 consumers to understand the differences between Gen Y and older generations of consumers. The analysis showed that Gen Yers are more apt to like style, fun, and technology; seek out what's hot; make purchases based on image; consume all types of digital media; and use every wireless service on their mobile phones. Each of these elements creates a different set of design requirements, such as injecting fun and social networking into the experience and developing experiences that bridge the PC and the phone. Given the unique needs of Gen Y, companies may need to design experiences just for them.
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Also in Collection: Designing For Gen Y
The Gen Y Design Guide
December 3, 2007 | Bruce D. Temkin
Young Gen Yers: Fun-Loving, Social, And Wired
January 3, 2008 | Bruce D. Temkin
Engage Gen Y Online With Immediacy
November 13, 2008 | Bruce D. Temkin
Engage Gen Y Online With Social Interactivity
June 2, 2009 | Bruce D. Temkin
Table of Contents
- Design For Gen Y's Different Attitudes, Media Usage, And Digital Activities
- Focusing On Gen Y Can Really Pay Off
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