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For B2C Marketing Professionals

Get Customer Obsessed With Your Content Marketing Processes

October 27, 2017

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Why Read This Report

Traditional marketing processes implode on contact with content marketing because: the rapid and ongoing publishing cycle strains obsolete production and approval machinery; signals from the market fall unheard in product-driven campaigning; and diverse groups of contributors quickly run astray. To master content marketing, B2C marketing leaders need to manage many concurrent activities, absorb clear signals from the media habits of customer groups, and maintain balance. Read this report to understand how to make content marketing processes adoptable, open, and customer obsessed. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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Table of Contents

  • Update Your Content Marketing Processes For The "Pull" Media Age
  • Take A Two-Speed Approach To Content Production And Distribution
  • Polish Points Of Interaction To Get The Benefits Of Collaboration
  • Recommendations

  • Great Content Marketers Design Processes With Openness As Default
  • Supplemental Material
  • Related Research Documents

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