Best Practice Report

Get More From Mobile Advertising

Mobile Ads Struggle To Deliver Value For All

April 24th, 2020
Collin Colburn, null
Collin Colburn
With contributors:
Mary Pilecki , Chahiti Asarpota , Christine Turley


Mobile advertising is a critical tool for advertisers and publishers alike, as consumers spend a good chunk of their time online on mobile devices. As such, publishers and advertisers use mobile ads to monetize their apps or sites and reach consumers in new ways, respectively. But consumers are avoiding ads in mobile apps. Advertisers are struggling to measure ROI from mobile ads. And some publishers are turning up their noses to mobile ads in favor of customer experience. Read this report to determine what B2C marketers and publishers each need to do to yield a greater return from mobile ad placements.

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