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For B2B Marketing Professionals

Getting A Grip On Seller-Focused Content

Leverage Content Marketing Best Practices For An Effective Seller Experience

October 31, 2017

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Why Read This Report

B2B marketers have learned great content is a key component for engaging buyers. And they need to apply that learning to internal content to enable and train sales. Marketing, often unknowingly, provides sellers with irrelevant, indigestible, or just plain excessive amounts of material. Read this report to learn how to build and distribute content for an effective seller experience. Helping sellers understand how, when, and where to use various forms of content is an opportunity for marketing to ensure it creates the right content and has sales use it effectively.

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Table of Contents

  • B2B Marketers Struggle With Building And Structuring Seller Content
  • Use SEA And Seller-Focused Training For Effective Seller Experiences
  • Recommendations

  • Apply The Principles Of Content Marketing To The Seller Experience
  • Supplemental Material
  • Related Research Documents

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